One balmy Spring evening in 2021, after returning from a trip to Dubai, our head designer brought together a group of creative individuals to share a vision – to bring the best affordable yet luxury ready-to-wear fashion from London, Paris and Milan to Dubai.
Together, over the next 18 months they built the brand’s identity. Little did they know they created something extraordinary.
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Treat her to an unforgettable shopping experience in the comfort of her own home, and at a time that suits her with our TRY BEFORE YOU BUY shopping experience x
How it Started